The demise of Roosevelt Island’s homogeneous red Main Street retail storefront signage began today starting with removal
and upside down trashing 
of the Public Safety Department sign at 550 Main Street. Main Street Master Leaseholder Hudson Related’s David Kramer explained the new signage policy during April 2 Roosevelt Island Operating Corp (RIOC) Real Estate Advisory Committee meeting. According to Mr. Kramer:
… Every retailer can do whatever they want, that we are providing a certain platform which is to have a flat sign across that is lit and whatever they want to do within the rectangle they can do…
… we have some suggested colors…
Here’s a final remembrance to Roosevelt Island’s Main Street signage from 2009 post: 
Main Street Image Of Roosevelt Island Is The Village From Glark
Roosevelt Island’s drab, dreary and depressing Main Street has often been compared to East Berlin prior to the fall of the Wall or even The Village from the great British Television program The Prisoner.Glark , a blogger recently visiting Roosevelt Island wrote:
This morning I got up early and explored the half of Roosevelt Island I missed on my first trip to this weirdo bit on earth in the East River. Main Street in so late 60s and early 70s it made my teeth ache. Its all concrete and metal siding, rundown and aesthetically homogeneous. Its like a English village via Soviet Russia. Its the New York version of The Village from the cult TV series The Prisoner. Its fascinating that it is so close to Manhattan and yet worlds apart….
So long Main Street Red Storefront Signage.